CHAPTER 9 (Case Study)

QUESTION TO CONSIDER

(Case Study 1)

1.Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?

- For me i think the event in Iran would not illustrate the value to society of social social networking because it create chaos by sending rumors and ex peculation  about the election through the use of twitter, it does not give positive output instead it allows users to give negative comments, there are other ways that twitter could be use by people and organization to add real value by simply sending and communicating to there families and friends. Twitter is also use to advertise product could easily be reach the customer.

2. How trustworthy is the information one gleans from social network.

-  I could say that twitter does not give a 1005 percent of trustworthy in the information since it is a service for family and friends looking to stay and connected through the frequent exchange of message. It is limited in information and connecting of what they want to say, through twitter you can express what you want to say, therefore i could say  it does not give trustworthy information.

QUESTION TO CONSIDER

(Case Study 2)

1. Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

-    the domino of the company must react effective by reacting immediately to the scandal made by one of the employee, they must respond quickly because the company image will affected especially when the video was scattered and same of the customer were less likely to do so after seeing the video. although it is a joke and not true, but then the mind of the customers were easily be turn off, therefore there must be and action be taken such as press released and apologize immediately to the people what was really happened.     


2. Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?

- It is not unusual that domino response is through the online media since it is easier and fastest way to communicate people, it is also the latest technology not like the usual printed press released. Yes, it is an affective and appropriate way to respond because it is the safest and fastest way to do, online media is universal access today, it is more efficient and effective rather than to the other. Yes, I think domino set a precedent for others to follow in the future. 


3. Identify three lessons that other companies could learn from Domino’s experience.

- The three factors that might learn by other company from Domino are the following:

• Training and seminars of the employee must be implemented.
• Take an immediate actions on the problem that may occur.
• Develop proper management that could response quickly to problems.